Lenovo TruScale
Brochure, Customer Presentation, Infographic, and Marketing Video Concept for Lenovo TruScale.
Services
Brand expression
Client
Lenovo
StudioNorth
Year
2022
Lenovo TruScale needed a cohesive set of marketing materials to communicate its flexible, pay-as-you-go IT infrastructure solutions to business leaders.
Working as Senior Art Director at StudioNorth, I led the art direction and design of a range of materials that brought Lenovo TruScale's benefits to life.
The work focused on translating complex technology and service offerings into clear, approachable communications that highlighted the flexibility, scalability, and business value of the platform. Project deliverables included a product brochure, customer presentation, infographic, and marketing video concept. Each piece was designed to communicate key product benefits while maintaining a consistent visual language across formats and touchpoints.
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