Primary & General Elections
A refreshed campaign designed to engage and inform New Yorkers across the 2025 summer primary and fall general elections.
Services
Photo/Video, Campaign
Client
NYC Votes
Bellweather
Year
2025
I oversaw the creative team responsible for developing and executing all campaigns across art direction, design, animation, and production.
Working closely with creative leadership and internal stakeholders, I guided the development of a new campaign expression, including an updated color palette and cohesive visual language used across both election cycles.
The General Election campaign included a custom photo shoot to capture authentic New York voices, original video production, and newly developed campaign language and ad copy tailored for broad voter outreach.
The work expanded to include the Debates Special Election, which was integrated into the same campaign architecture developed for the general election to maintain visual and messaging consistency across initiatives.
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