MetroPlusHealth
Creative leadership and design production for multiple MetroPlusHealth brand campaigns promoting accessible health care to diverse communities across New York City.
Services
Photo/Video, Campaign
Client
MPH
Bellweather
Year
2024, 2025
I oversaw the creative team responsible for design and production across multiple MetroPlusHealth brand campaigns, including the 2024 “Unbelievably Good” campaign. Working within the established brand system, I helped lead the execution of campaign creative across paid and organic media, ensuring consistent visual storytelling across high-visibility citywide placements.
I managed a team of designers responsible for the development and production of campaign assets across channels. My role included guiding the creative execution, maintaining brand consistency, coordinating design workflows, and ensuring deliverables were optimized for a wide range of formats and placements.
To support the campaign, the team developed custom photo and video productions that served as the foundation for campaign visuals across out-of-home, digital, and social media channels.
These authentic, community-focused visuals reinforced MetroPlusHealth’s connection to New Yorkers and created a cohesive visual language across each campaign ecosystem.
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