Full Circle Pizza
Brand and marketing to bring a local Chicago pizza pop-up to life.
Services
Branding
Client
Full Circle
Year
2026
Founded in 2026, Full Circle began with Aji Olayemi’s passion for making pizza and a vision to share it with the Chicago community.
We developed a visual identity rooted in the familiar colors of traditional pizzerias, balancing a classic feel with a distinctive look that could grow alongside the business. The flexible brand system also leaves room for future concepts to live under the Full Circle name.
To support Full Circle’s pop-up events, we designed stickers and posters that bring the identity into the spaces where customers discover the brand. The materials were designed to build recognition, spark interest, and invite bar patrons to grab a pie.
The poster pairs straightforward design with playful, brand-specific copy to establish Full Circle’s voice. A prominent secondary logo anchors the layout, giving the identity a strong presence while keeping the focus on the message and the pizza.
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